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2011 Australian International Motor Show

July 2011

The 2011 Australian International Motor Show, the biggest Motor event hitting the Australian shores each year, was held at the beginning of July in Melbourne Convention and Exhibition Centre. Over 193,000 motoring fans came to see more than 400 vehicles on display from car manufacturers from all around the globe.

Clifton Productions were traditionally one of the main suppliers of lighting and visual technology for the show.

The huge VuePix M series screen made its Australian debut on the Holden stand, which backed up the feature presentations promoting the new vehicles. The LED screen consisted of 72x VuePix M10 panels and was used as a main visual element on Holden stand during the whole show and also during the dynamic show for press day.

The new VuePix M series combines advantages of LED Mesh panels with a higher level of brightness and excellent color uniformity. The specially designed mask contributes to these LED Mesh panels being extremely lightweight and compact. The modular LED strips give an even visual performance over a 140? viewing angle. The M Series panels feature fast lock mechanism for easy installation and maintenance.

The Holden stand also featured 49x Robe Robin 600 LEDWash fixtures, which were used for the main booth lighting. The new vehicles launched at the show, including Holden Colorado 4x4, new Holden Barina and Holden Cruze hatchback, had circular trussing pieces flown directly above, each rigged with either 6 or 8 LEDWahses creating great visual effects for the new cars.

The other stands lit by Clifton Productions included Maserati, Toyota and Lexus.

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