An opportunity to inform, welcome and reach out to a new wave of customers!
As people step off the tarmac and into the airport, or off the platform and into a station, they are instantly seeking information. Whether it be trying to find their driver, looking for baggage claim, deciding on accommodation, seeking duty free shopping or just wanting to find a local venue they can sit down and relax at for a few hours in between journeys.
This particular moment is the perfect opportunity to capture their attention. However, after a long journey travellers are not in the usual mindset of wanting to go looking for this information, they want it presented to them clearly and instantly.