CLIENT

Australia Executor Trustees Ltd engaged the services of Winnum developments to arrange a tender for the replacement of a large LED screen installed in the piazza area of Circle on Cavill. Located in the heart of Surfers Paradise, the $551 million commercial development, Circle on Cavill offers locals and tourists alike the ultimate ‘Shopping and entertainment destination on the Gold Coast.’

The precinct is a sophisticated development inclusive of two residential towers, four major retail areas and an open-air piazza designed to welcome visitors for picnics and events.  Management utilized the existing structure of a bridge adjoining the two residential towers with a large LED screen to provide entertainment and sporting events to those guests dining in and around the piazza.

Australian Executor Trustees Logo

LOCATION

Circle on Cavill is a residential, commercial, retail and entertainment hub located in between Surfers Paradise Boulevard and the Gold Coast Highway in Surfers Paradise, Queensland, Australia. The LED screen installed by VUEPIX
is positioned on the corridor that joins the two residential towers on the 4th floor facing the piazza area of Circle on Cavill.

The Surfers Paradise region is a popular tourist destinationdue to its famous Gold Coast skyline of high-rise architecture along the coastline of the iconic Surfers Paradise beach.

rism is the area’s primary industry however with the growing amount of residential developments, such as the Mantra on Circle on Cavill, Surfers Paradise is also attracting many local visitors and businesses to the area.

Queensland Australia Map

CLIENT BRIEF

The client required the removal of the old screen in addition to the design, construction and installation of a new outdoor LED screen in the piazza area of Circle on Cavill. The existing LED screen was affixed to a structure that was running in between two high-rise apartment buildings and provided a visual array of entertainment and information to the diners, visitors and shoppers in the open-air piazza. This structure was originally designed to be lowered to different heights for movie nights and other special events however, due to constant high winds this never eventuated. The original screen was over 10 years old and was due for replacements.

The LED screen was required to broadcast live feeds from news and sporting events in addition to promoting information on local events and businesses. The screen also had to be compatible to play movies for outdoor cinema events which required the programming of the screen to be easily accessible. Due to the outdoor location, the screen had to accommodate severe weather conditions and adequate brightness for direct sunlight.

CRITICAL DETAILS

  • The old LED screen was required to be removed from location as part of the tender.
  • The LED screen was for outdoor use and required an extensive monitoring system to report on operating systems and changes in weather condition.
  • The Screen was to fit the specifications of approximately 45 square meters spanning 8.96 meters wide and 5.04 meters high.
  • The LED screen had to replace an existing screen which was installed on a structure between two high-rise apartment buildings on the forth level.

THE CHALLENGE

The ULA Group won the tender for this difficult project due to the company’s experience and reputation in designing and installing LED screens in complex locations. The LED screen installation on Circle on Cavill offered many logistical and structural challenges, one of which was removing the old LED screen that it was to replace.

The location of the LED Screen was the first obstacle that had to be addressed. Fixed onto a structure running in between two buildings, the screen was inadvertently in the corridor of a wind tunnel.

In addition to the location, the removal of the old screen also had to be carefully managed due to the old motors holding the screen being rusted through and ceased. This is a common problem which can happen with outdoor LED Screen installations if the screens are not regularly maintained and reported on.

In summary, the project could be noted as having four major challenges:

  • Location of LED Screen between two buildings in a wind corridor requiring additional precautionary measures be taken.
  • Disintegration of the mechanical elements of the old screen preventing an easy and safe removal.
  • The punishing weather conditions the team of engineers and technicians were subjected to due to the project being completed during the Australian summer in extreme temperatures.
  • Custom designing an LED Screen that could withstand harsh weather conditions and provide a premium viewing experience irrespective of the weather and sunlight.

THE VUEPIX SOLUTION

Circle on Cavill is a hive of activity with its major retail and dining areas attracting locals and tourists to the development. The large LED Screen located in the open-air piazza creates an atmosphere of activity and vibrancy to the area.

Due to the high density of pedestrian traffic in the area as well as the screen being the prominent feature of the piazza, the project had to be completed safely and efficiently. The challenges presented throughout the process of removing the old screen and installing the new VuePix screen were a combination of anticipated obstacles and unexpected complications which is why our team consists of only the most experienced engineers and technicians.

The project was completed under the strictest of safety conditions using the highest-quality materials which were specifically designed for this location. The first challenge of removing the old screen was resolved through installing brand new motors to replace the rusted motors whilst it was still mounted. The technicians also removed several panels of the old screen to allow air flow to combat the movement of the screen due to the wind.

To prevent any deterioration caused by weather, the new VuePix screen was installed with our Display Monitoring System which provides regular updates on changing conditions of the LED screen caused by either technical or environmental factors.

To ensure optimum viewing throughout changing weather conditions and sun glare, the VuePix screen had a built-in screen sensor allowing the brightness to adjust according to the surroundings.

Circle on Cavill LED Screen Outdoor Billboard Digital Advertising

THE RESULT

The client Australia Executor Trustees Ltd, chose to be proactive in moving forward with the LED screen technology used in Circle on Cavill’s open-air piazza. By engaging the products and services of a reputable company such as the ULA Group using VuePix technology, the client not only received premium quality service but also a piece of mind that the LED screen is durable and efficient.

With minimum disruption to the area, our experienced and qualified team worked through extreme conditions and overcame many obstacles to create a quality viewing experience for the guests of Circle on Cavill.

The LED Screen is the centre piece and prominent feature of the piazza which is why it was so important to install a screen that could offer variations in its contrasts and brightness per the sunlight. However as with any installation of a VuePix screen, the most important requirement of the LED screen in Circle on Cavill was the integrity of the structure and the safety measurements put in place.

Whilst guests can enjoy the visual quality of the VuePix screen, the management of Circle on Cavill can enjoy the reporting intelligence of the Display Monitoring System ensuring that the screen will be maintained and serviced throughout its installation. This is done through the placement of a 5-year service agreement with ULA Group.

SCREEN SPECIFICATION

Cabinets B series
Pixel Pitch 10mm
Configuration 49 panels, 7×7 matrix
Size 8.96m wide x 5.04m high = 45 sqm
LED Chip Type SMD
Pixel Count 451,584 pixels
Native Resolution 896×504 pixels
Ingress protection IP65
In Operation 18.5hrs / day
Power savings 40% compare to old screen

Height LED Screen Diagram

PRODUCTS USED

VuePix B Series – 10mm Pixel Pitch

VuePix B series was developed specifically for billboards, outdoor branding & digital advertising markets.

Designed for fixed outdoor installations, the B series panels are robust and durable, prepared to withstand harsh environment factors such as constant vibrations, direct UV rays, varying temperatures and severe weather conditions. The B series systems are suitable for 24/7 operation.

The patented DMS (Display Monitoring System) advanced reporting system allows you to remotely monitor the performance of the entire LED system and individual panelslive from any destination. It detects any inconsistencies and alerts you in real time when they occur. The optional front service access and illuminated panel interior simplifies the maintenance of the system.

With excellent brightness and colour uniformity, the B series systems deliver brilliant visual performance even in direct sunlight.

RGB Link – Venus X1PRO

Simply professional 4K scaling and switching.

4K switching has never been more practical and straight forward. The modular VENUS X1 platform allows the addition of a range of signal options over and above the standard inputs. Standard inputs include 4K signals on Dual Link DVI, HDMI and DisplayPort. Output to DisplayPort as 4K or scale and split across dual 2K DVI outputs. For those needing 4K distribution and splicing on four DVI, simply add the additional output module. The output module expands VENUS X1PRO to four 2K DVI outputs and adds a further DisplayPort output.

Alternately, VENUS X1PRO with the output module can be become a 4K presentation switcher with the additional DVI outputs (and DisplayPort) becoming a full preview.

Venus X1

SCREEN SPECIFICATION

Other parties involved in the production of the screen were Central Engineering who supplied the steel frame and fabrication and managed the installation.
Theatre Safe Australia assisted with decommissioning and movement of the old screen and structure.

Central Engineering Steel Fabrication Logo
Theatre Safe Australia Logo