Eye-catching Digital Retail Signage
for Louis Vuitton boutiques

 16 March 2021

Louis Vuitton Digital Retail Signage

Location: Shanghai, China / California, USA / Tokyo & Osaka, Japan
Category: Rental & Production

Large format INFiLED digital displays have been installed in flagship boutiques of French legendary luxury brand – Louis Vuitton.

The new digital canvases deliver an eye-catching show in the shopfront windows and draw the attention of all fashionistas to the LV stores.
The Louis Vuitton boutique at Shanghai Honglong Plaza (China) features two large INFiLED displays, built using the AR series panels. Both LED displays are 10m wide and 5m high with 3.9mm resolution,
providing a perfect platform for dynamic branding and delivering a unique customer experience.

The new digital canvases deliver an eye-catching show in the shopfront windows and draw the attention of all fashionistas to the LV stores.

The Beverly Hills LV boutique (California, USA) has upgraded their retail signage by installing a large format digital display, utilising INFiLED AM 3.9mm mesh panels. Delivering vibrant visuals when desired, yet offering high transparency of almost 80% when not active – the new digital platform can act as both visual medium drawing the attention to the store, as well as a privacy shield allowing just enough visibility inside the boutique through the shop window.

Tokyo and Osaka LV stores (Japan) feature three large format LED walls, which were set up utilising INFiLED AR series panels of 3.9mm pixel pitch. The slimline cabinets perfectly fit to the shopfront windows, replacing printed posters and delivering a unique runway like experience right in the shopfront of the boutique. With the great flexibility to change the content played on the screens instantly, the new digital platforms are a cost-effective solution compare to the traditional way of retail advertising using printed posters, providing a high return on investment to the LVMH.