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NEW VUEPIX SCREEN FOR CIRCLE ON CAVILL

15th May 2017

Circle on Cavil Outdoor Billboard LED Screen Digital Advertising

New VuePix Screen for Circle on Cavill

Date: January 2017
Location: : Gold Coast, Australia
LED Panels: B Series
Category: Outdoor Installation

Circle on Cavill is a residential, commercial, retail and entertainment hub located in between Surfers Paradise Boulevard and the Gold Coast Highway in Surfers Paradise, Queensland, Australia.

Location of the LED Screen was the first obstacle that had to be addressed. Fixed onto a structure running in between two buildings, the screen was inadvertently in the corridor of a wind tunnel. Due to the high density of pedestrian traffic in the area, as well as the screen being the prominent feature of the piazza, the project had to be completed safely and efficiently. The challenges presented throughout the process of removing the old screen and installing the new VuePix screen were a combination of anticipated obstacles and unexpected complications which are why our team consists of only the most experienced engineers and technicians.

Circle on Cavil Outdoor Digital Billboard Advertising LED Sign

With minimum disruption to the area, our experienced and qualified team worked through extreme conditions and overcame many obstacles to create a quality viewing experience for the guests of Circle on Cavill. The LED Screen is the centre piece and prominent feature of the piazza which is why it was so important to install a screen that could offer variations in its contrasts and brightness per the sunlight. However, as with any installation of a VuePix screen, the most important requirement of the LED screen in Circle on Cavill was the integrity of the structure and the safety measurements put in place.

“The Screen was inadvertently in the corridor of a wind tunnel”

Circle on Cavil Outdoor Digital Billboard Advertising LED Sign
Circle on Cavil Outdoor Digital Billboard Advertising LED Sign

“This incredible project really pushed the boundaries of visual media created with LED panels, and was hailed as one of the most talked-about shows of the iconic Paris Fashion Week,” said Ben DaCosta – Co-Founder and Managing Director of Infiled.

The curved tunnel walls were created with infiled’s X series modules. The X series features a stacking and hanging system, combined with the company’s flagship ER series, which has an accurate curve frame option, with an easily adjustable angle coupler, allowing a concave or convex curve option of up to 20°.

For the catwalk, Infiled’s smaller SF series modules were used as a flexible solution that could be easily clipped in and out, withstanding the force of being walked on, all whilst providing vivid colours and graphics throughout. During the fashion show, the LED panels lit up the entire catwalk and tunnel with psychedelic projections of programming code, computer start-up messages and periodic tables.

“This incredible project really pushed the boundaries of visual media created with LED panels, and was hailed as one of the most talked-about shows of the iconic Paris Fashion Week,” said Ben DaCosta, Co-Founder and Managing Director of Infiled. “The flexibility of our range of high quality LED displays will continue to enable the world’s biggest artists to continue to create to forge ahead with pioneering installations.”

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